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Welcome to Wilderness Breaks Kenya

Taking Sports Tourism to a new level

What is Sports Tourism?

Sports Tourism is defined as a specific travel outside of the usual environment for either passive or active involvement in competitive sport. Where sport is the primary motivation for travel and the touristic or leisure element may act to reinforce the overall experience.

Another definition worth noting explains sports tourism as a combination of sports activities and travel. From a sports marketing and management perspective, it consists of two broad categories of products:

a) Sports participation travel (travel for the purpose of participating in a sports, recreation, leisure or fitness activity)

b) Sports spectator travel (travel for the purpose of spectating sports, recreation, leisure or fitness activities or events).


Running holidays with Kenya’s Elite Athletes

Paula Radcliffe and Mo Farah are some of the big names that have over the years made Kenya part of the training ground for their highly successful athletic careers.

First Lady Margaret Kenyatta in 2014 and 2015 trained in Iten in preparation for several marathons, including the London Marathon and the First Lady Marathon.

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