Welcome to Wilderness Breaks Kenya
Taking Sport Tourism to a new level
What is Sport Tourism?
Sport Tourism is defined as a specific travel outside of the usual environment for either passive or active involvement in competitive sport. Where sport is the primary motivation for travel and the touristic or leisure element may act to reinforce the overall experience.
Another definition worth noting explains sport tourism as a combination of sport activity and travel. From a sports marketing and management perspective, it consists of two broad categories of products:
a) Sport participation travel (travel for the purpose of participating in a sport, recreation, leisure or fitness activity)
b) Sport spectator travel (travel for the purpose of spectating sport, recreation, leisure or fitness activity or event).
First Lady Margaret Kenyatta in 2014 and 2015 trained in Iten in preparation for several marathons, including the London Marathon and the First Lady Marathon.