Welcome to Wilderness Breaks Kenya

Taking Sport Tourism to a new level

to quote the great Nelson Mandela:

…. “sport has the power to change the world. It has the power to inspire, it has the power to unite people in a way that little else does. It speaks to the youth in a language they understand. Sport can create hope, where once there was only despair. It is more powerful than governments in breaking down racial barriers. It laughs in the face of all types of discrimination” ….

What is Sport Tourism?

Sport Tourism is defined as a specific travel outside of the usual environment for either passive or active involvement in competitive sport. Where sport is the primary motivation for travel and the touristic or leisure element may act to reinforce the overall experience.

Another definition worth noting explains sport tourism as a combination of sport activity and travel. From a sports marketing and management perspective, it consists of two broad categories of products:

a) Sport participation travel (travel for the purpose of participating in a sport, recreation, leisure or fitness activity)

b) Sport spectator travel (travel for the purpose of spectating sport, recreation, leisure or fitness activity or event).

Running holidays with Kenya’s Elite Athletes

Paula Radcliffe and Mo Farah are some of the big names that have over the years made Kenya part of the training ground for their highly successful athletic careers.

First Lady Margaret Kenyatta in 2014 and 2015 trained in Iten in preparation for several marathons, including the London Marathon and the First Lady Marathon.

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